Today I learned three things concerning him. He may have acted outwardly righteous at following what God wanted, but underneath, behind the scenes of which the account in numbers does not appear that I can find to really give us detail of. (Genesis 3:1 suitability)
1. 2 Peter 2:15 He desired personal gain. He wanted what Balak had offered.
2. Jude 1:11 Even when he did right it was as an hireling.
3.Back to Revelation 2:14 His doctrine was to do whatever he could to get that reward. So behind the scenes he counseled Balak to bring the Israelite into fornication and eating things sacrificed to idols so that god would have to judge and destroy them.